AOL buys Bebo for $850,000,000… which is a lot. Eyebrows have been raised in response to news of the deal because Bebo’s traffic levels are only a fraction of those seen at MySpace and Facebook. Bebo had 22.4 million unique visitors worldwide in January, according to comScore Media Metrix. Facebook and MySpace both had more than 100 million worldwide visitors that month. Despite this users spend more time on Bebo than both Facebook and MySpace. Information from AOL is sketchy on the details of how Bebo will be integrated into its other properties, other than thoughts that it will be paired up with the messaging services AOL IM and ICQ.
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